Good Fillas

Good Fillas trades from King Edward Street in the heart of Hull city centre — one of the main pedestrianised shopping streets leading toward the retail core. The focus is on burgers and fast food, pitched at shoppers and workers during the day and at the city-centre evening crowd thereafter. The name is a knowing play on the area's working-class food culture, and the address close to the main shopping precinct keeps it within the orbit of a consistent passing footfall. Like many city-centre fast-food independents in Hull, it competes on price and convenience rather than culinary ambition, serving the standard range of fried chicken, burgers and chips in a compact collection-focused format.