The Pizza King

The Pizza King sits on Jordan Lane, the quiet residential side street off Morningside Road that runs behind the Dominion Cinema. This is settled, residential Morningside — leafy Victorian streets with a local clientele of families and older residents. The shop serves pizza and fast food to the immediate Morningside catchment, with delivery running into the surrounding EH10 streets. Jordan Lane is an unusual address for a takeaway, well removed from the main Morningside Road retail strip, and the FSA has a current record for the business. The Dominion Cinema is a short walk away and brings some evening footfall from film-goers looking for a quick collection; the wider trade is drawn from the long-settled residential Morningside neighbourhood that surrounds the lane.