Mississippi Chicken and Burgers

Mississippi Chicken and Burgers takes its name from the American South's deep-fry tradition and applies it to the halal fast-food market of Longbridge Road. Fried chicken in various forms — pieces, strips, wings and burgers — is the core offer, with a burger selection that runs to double patties and loaded combinations. The name nods to Nashville and Southern-style cooking without fully committing to the buttermilk-and-hot-sauce recipe; the result is a robustly spiced fried-chicken product pitched at east London's appetite for American-influenced fast food. Operating from the same Longbridge Road address as Chick N Rice, the two records reflect the same premises under different trading periods, with Mississippi Chicken and Burgers appearing as the more recent branding on the site.