Alauddin Sweets

Alauddin Sweets is a celebrated Bangladeshi sweet shop and dessert parlour on Brick Lane in Spitalfields, East London. Part of a well-established chain with several branches across East London, the Brick Lane outlet has been a beloved institution in the heart of Banglatown for many years.

The shop stocks a wonderful array of traditional South Asian confectionery including cham cham, kalojam, rasgulla, rasmalai, laddu, barfi and many other freshly made mithai and cakes. Alongside traditional sweets, Alauddin also serves hot drinks including tea and coffee. A must-visit for anyone wanting an authentic taste of Bangladeshi sweet-making tradition in the heart of London's most famous curry street. Open daily from morning until early evening.