Dominos Pizza Group Ltd

Domino's Pizza sits at the small Keldholme Centre on Keldholme Lane in Alvaston, a residential parade tucked behind the main London Road retail run. It is a standard Domino's franchise unit, working the chain's menu of hand-stretched pizzas in 9-inch, 11-inch and 13-inch sizes, sides of cookies, garlic bread, wedges, chicken strips and dips, plus the rolling cycle of seasonal stuffed-crust and limited-edition specials Domino's runs through the year. The store is set up primarily for delivery — the chain's 45-minute delivery promise applies from the moment the order is placed online — with a small collection counter at the front, but no proper sit-down area. Hours run long, from late morning through to the early hours every day of the week, which is the standard Domino's pattern, and the delivery catchment covers the wider Alvaston, Boulton and Wilmorton streets that sit around the Keldholme Centre. The Keldholme parade also houses Kim's Kitchen Chinese a short walk away, so the two cover different ends of the local takeaway market without competing directly.